Let’s talk about the new lady in town. Maybe you’ve seen her around Lumen Field. Reflecting on the past while propelling towards the future, the iconic queen forefronts the revitalized crest, bringing back an image that embodies the exponential growth in professional women’s sports. The queen is featured with refreshed color tones of Seattle Reign Blackened Blue and Seattle Reign Blue – two colors that pay tribute to the original colors of Seattle Reign FC, while taking root in the deep colors of the Seattle environment the team calls home.

On January 9, 2024, OL Reign unveiled its official name and brand transformation just in time for the new season, returning to the roots of the club’s original name, Seattle Reign FC. The club’s iconic crest from its inaugural season in 2013 has been reimagined for a new era.

“Today is the start of a new chapter for our unique club, fans and community,” said Seattle Reign FC CEO Vincent Berthillot. “Bringing back the club’s original name and identity from the 2013 season as the club prepares to enter a new era is our way of honoring the history of this club while respecting the progress and success we’ve experienced firsthand. Seattle Reign FC was a founding club in this growing league, and our OGs, our supporters and our community have remained by our side from the very beginning to help pave the way for the future.”

The club’s 12-year evolution came full circle within its renewed identity ahead of the 2024 NWSL season. The name Seattle Reign FC was used throughout the club’s first six seasons of play at Starfire Stadium (2013) and Memorial Stadium (2014-2018) and was at the forefront of the club’s identity as it won back-to-back NWSL Shields in 2014 and 2015.

The new crest features aspects of the original crest used during the early years of Seattle Reign FC while adding a refreshed color palette echoing the past using shades of blue and introducing gold to symbolize the club’s historical success, which includes three NWSL Shields and seven playoff appearances.

“The Reign brand goes far beyond the name and crest, but when considering the opportunity in this moment to link our past to the future, there was no doubt about the connection this mark has to the legacy and identity of this storied club,” said Seattle Reign FC VP of Marketing and Ticketing Michelle Haines. “Ultimately, this refreshed look is an embodiment of our roots in Seattle, honors the dedication of our fans, reflects the caliber of our players and aligns with our core values.”

The revitalized Seattle Reign FC invites you to join them at Lumen field for the upcoming home games on: 

Wednesday May 8th at 7:00pm PT vs. Kansas City Current

Sunday May 19th at 3:00pm PT vs. Orlando Pride

Sunday, June 16th at 1:00pm PT vs. Portland Thorns FC

Sunday, June 23rd at 3:00pm PT vs. Racing Louisville 

These will be exciting games to join and cheer on your favorite NWSL team. Specifically, the game against Orlando Pride will feature a AANHPI Heritage celebration, while the game against the Portland Thorns FC will honor Juneteenth. Finally, the match against Racing Louisville will feature a much-anticipated celebration of Pride Month on June 23rd.  

Moving forward, the refreshed Media Center can now be found under www.reignfc.1rmg.com and the new X/Twitter PR account is under the handle @ReignFCPR. Tickets can be purchased online, you can contact tickets@reignfc.com or call 866-997-3446.

Visit the Reign FC Shop to grab your Seattle Reign FC merch–complete with the Pride Collection, the Forever Rapinoe Collection, and the Reign FC Pet Collection–and head to Lumen Field to cheer on Seattle’s beloved queens of Seattle Reign!