Celebrate Walla Walla Valley Wine is returning June 19-21, 2025 with an exciting new format designed to engage both longtime fans and emerging wine enthusiasts. The reimagined festival moves beyond a single-varietal spotlight to honor the full spectrum of wines that have earned the Walla Walla Valley global acclaim.

 Since its inception in 2013, Celebrate has explored a rotating cast of varietals—Cabernet Sauvignon, Syrah, and Merlot—through immersive tastings and educational panels. This year, in response to shifting consumer interests and industry trends, the Walla Walla Valley Wine Alliance has redesigned the experience to be more inclusive of the region’s diverse wine offerings, innovative producers, and evolving audience.

“Celebrate is a powerful platform to tell the full story of Walla Walla Valley Wine,” said Liz Knapke, Executive Director of the Walla Walla Valley Wine Alliance. “This year, we’ve modernized the schedule and broadened the lens to showcase not just the wines we’re known for, but also the culture, creativity, and connection that defines our wine community.”

The updated three-day event is carefully designed to meet existing and emerging wine lovers wherever they are in their journey. The lineup includes long-standing favorites like Vintage, now enhanced with curated wine service elements and vintage car display, as well as all-new experiences including a vineyard tasting tour, alaid-back Summer Supper, and an elevated Block Party, a grand tasting experience held downtown highlighting Walla Walla’s historic and cultural center. Educational offerings also get a refresh with dual masterclasses that explore the Valley’s global relevance and unique winegrowing conditions.

Collaborative Winemaker Dinners—an attendee favorite—return with multiple seatings on Thursday and Saturday evenings.

Tickets are on sale now.

EVENT SCHEDULE AT A GLANCE:

Thursday, June 19

• Vintage | 4:30–6:30 PM at Long Shadows Vintners
• Collaborative Winemaker Dinners | 6:30–9:30 PM at various locations (tickets on sale April 11)

Friday, June 20

• Vineyard Tour & Tasting | 9:00 AM–12:00 PM – departs from The Marcus Whitman Hotel
• Summer Supper | 5:30–8:00 PM at Echolands Winery

Saturday, June 21

• Masterclasses | 10:00 AM–12:00 PM
• Celebrate Block Party | 2:00–5:00 PM at The Motor Co & Colville Street
• Collaborative Winemaker Dinners | 6:30–9:30 PM at

The Block Party also features a Celebrate Bottle Shop, offering attendees the chance to take home their favorite finds.

For more information about Celebrate or to purchase tickets, visit their website.