You rarely need an excuse to enjoy a nice bottle of wine. Other than “I’m thirsty” or “It’s Thursday.” But thanks to the women of O Wines, you now have an extra reason to add to the excuse bank.

Owners Kathy Johanson and Stacy Lill created O Wines (the “O” stands for opportunity) to fund scholarships for low-income, high-potential young women. And 100 percent of net profits from their wine sales are donated to these “Opportunity for Success” scholarships.