A how-to guide on experiencing the pricey fest for FREE.

South by Southwest (affectionately known as ‘South By’) in Austin, Texas showcases many of the best up-and-coming musicians from all over the world. Much like Burning Man is to hippies, SXSW is a main event for the music industry.  With festival wristbands costing over a month’s rent, local Austinites opt for the FREE shows with FREE beer and here is how it’s done.