Perfume shopping can be a daunting process – we’re here to help.

Forget the scantily clad magazine ads or the seductive strip-tease commercials featuring Hollywood A (and D) Listers. Selecting the perfect scent has little to do with successful marketing campaigns and more to do with our individual scent chemistry. A perfume that’s alluringly sensual on one person may smell like dirty socks and Aquanet on another.