Exploring Local with Rediscover King County Campaign

Photo credit: Christina Hickman

For those of us who love to travel, the last couple of years have proved challenging. Border closures, calculating risks before airport and airplane travel, canceled arts and entertainment events, limited seating in restaurants, closures and limitations on cultural sites… the list goes on. 

In an effort to highlight local businesses and invigorate the local economy, Airbnb has teamed up with Visit Seattle to create a new campaign to bring safe traveling back, and closer to home.

According to Visit Seattle, a 501(c)(6) and destination marketing organization, more than 41 million annual visitors spend $8.1 billion in the city and county each year, generating more than 80,000 Seattle area jobs and contributing $837 million in annual state and local tax revenue. 

And, almost 2 years into the COVID-19 pandemic, Seattle and King County are continuing to search for creative – and safe – ways to bring some of these visitors (and the revenue) back to local businesses. Here’s where the collaboration, “Rediscover King County,” comes into play.

“We are thrilled to partner with Airbnb on this opportunity to remind, and introduce, our locals to the gems of our region during such a critical time of recovery,” said Ali Daniels, chief marketing officer for Visit Seattle.

Airbnb has seen a large increase in interest for properties within 200 miles of a person’s home as locals look to bring their remote work with them, and rediscover the sights and attractions right outside their front door.

“At Airbnb, we’ve seen firsthand how the pandemic has encouraged travelers to look for unique, nearby destinations to explore. The new campaign with Visit Seattle will tap into changing travel trends to promote Seattle and King County to more travelers across the state and in the process help bolster the recovery of the region’s tourism industry,” said Ayisha Irfan, Airbnb Public Policy Manager.

Through the Rediscover King County page on Airbnb, you can find unique local stays and experiences, like learning all about bunnies in Bellevue or a chef’s tour of Pike Place. And maybe the best part of all? Staying close to home means less time spent driving and more time spent actually getting to enjoy your vacation.