Birchbox is turning traditional beauty marketing on its’ head—one carefully crafted, hot pink box at a time.

Walking into a beauty store or aisle is like walking into a candy shop — there are so many flavors, bright colors, and immediate questions (chocolate or sour?) that it is often overwhelming to find the perfect piece to satisfy your palette. That is, without sampling them all, of course.

Unlike candy, however, beauty products are a bit more expensive and should theoretically last a great deal longer. For this reason, finding the right products that suit your skin and your personality is important. Lucky for us, beauty mavens Hayley Marna and Katia Beauchamp have remedied this predicament with their innovative cosmetic creation, Birchbox.

Birchbox was born from the idea that women need a little extra help when it comes to sifting through all the chaos—in other words: they’re your very own beauty editor delivering samples to your door to help you discover products you adore. What could be better than that?

After signing up online and filling out a personalized beauty profile, Birchbox will send you a curated box of four to five designer beauty samples each month.  Their long list of brand partners is growing by the day–this allows your box to be filled with the best options from industry leaders as well as lesser-known emerging brands.  Every box will have a variety of samples ranging from skincare products to beauty tools and essentials.

The best part: once you find something you love–which face it, the most dangerous part is that you absolutely will–you can purchase the full size online and earn beauty points towards future purchases while you shop. Beauty addicts beware!

Birchbox |$10 a month