Fashion File: Universal Standard Pops Up in Seattle this September

Seattle and NYC-based, Universal Standard, is transforming the apparel industry for more than 67% of women in America.  The size-inclusive brand offers fashion-forward, high-quality clothing in sizes 10-28. Polina Veksler and Alexandra Waldman started Universal Standard because size had become the dividing line determining who had the privilege and freedom to dress with quality and style.

That had to change, so they changed it.

Starting with the premise that clothes should look and feel good, they created a line of modern essentials, with a chic, downtown but classic aesthetic – giving women a new standard in style and experience. Universal Standard releases a new product every week so there’s always something fresh and new.

The tour kicks off in Seattle on September 8th and 9th with a pop-up at Nordstrom featuring the line and its founders Polina Veksler and Alexandra Waldman.  It will also include a nationwide model search to find the faces of its next campaign. 


September 8th and 9th: Pop-Up Event at Nordstrom Downtown Seattle 

  • 500 Pine St, Seattle

September 10th: Redmond Showroom Open House 

  • 4138 148th Avenue NE, Building H, Redmond
  • 12:00- 6:00pm

September 11th: Trunk Show and Model Search 

  • 1001 E Pike St, Seattle
  • Model Search: 1:00-4:00pm // Trunk Show: 1:00- 7:30pm

Universal Standard’s 12 city tour includes stops in Portland, San Francisco, Los Angeles, Austin, Houston, Dallas, St. Louis, Chicago, Columbus and D.C., concluding in New York.