Identity1: Summer Hair Care Essentials

Celebrate the 40th anniversary of Gene Juarez in style.

Temperatures have finally surpassed 65 degrees and outdoor activities beckon around every sun-dappled corner. Unfortunately, all that fun in the sun can take a major toll on your locks. Lucky for us, Northwest hair mavens Gene Juarez Salons and Spas are celebrating their 40th Anniversary this year by launching a brand new line of professional hair care products.

Here are a few smart and sassy recommendations from the Identity1 collection that promise to revive and renew tired summer hair.

1. Perfectly Tousled Waves | Create effortlessly sexy waves with Identity1 Ocean Texture Spray, which is designed to provide your hair with just the right amount of beachy texture without the crunch and grit of sea-salted curls. Spray onto damp or dry hair to achieve totally touchable voluminous style.

1. Nourish and Hydrate | Identity1 Nourishing Shampoo and Conditioner collection will turn even the driest and most brittle of tresses into silky-smooth locks worthy of a night out on the town. Wooly sunflower seed extract delivers intense nourishment for over-worked and dehydrated, sun-drenched strands.

2. Protect and Reduce | The last thing you want on a sweltering summer day is to spend more time blowing hot air onto your already sizzling scalp. Cut down on the hassle with Identity1 Quick Dry Spray. This spray provides moisture, natural shine and protection from the heat—simply spray onto damp hair, comb through, and briefly blow-dry.

All products available at Gene Juarez.