Culture Dose: Victoria Calling

Courtesy Harbour Air

Enter to win a Canadian adventure.

In a brilliant new marketing scheme, Tourism Victoria has launched a campaign intended to lure Pacific Northwest folks up to its beautiful, welcoming city. A new online game—“Victoria Calling”—lets participants explore their personal “travel type” through a playful quiz that comes along with exclusive offers.  

Photo by Alexia Foster
Photo by Alexia Foster

The quizzes can be taken on touch-screen tablets inside four colo(u)rful phone booths—a nod to Victoria’s English heritage—found at Northgate Mall from May 18 through 25 and Westlake Mall from June 2 though 7. (The campaign rolls into Seattle between stops in Portland and  Vancouver.) Contestants can then share their quiz results on Facebook or Twitter and, best of all, they can enter to win a trip to Victoria. The quiz will also go live on VictoriaCalling.com and Tourism Victoria’s Facebook page.

Courtesy Tourism Victoria
Courtesy Tourism Victoria

Most importantly, the campaign reminds us why we should make it a priority to visit our friendly neighbors to the north (and yes, Canadians, truly are that nice). Traveling via ferry, Clipper or floatplane all prove fantastic modes of travel for different reasons.

After arriving on Vancouver Island, you’ll be reminded that Victoria is not only a pristine, inviting and highly walkable town, but also one that’s becoming increasingly hip by the day. Public markets, bicycle beer tours and flights of bacon are only a few of the buzzwords circulating up there these days. Quick tips: for luxury accommodations, top-notch service and killer views, stay at the Delta Victoria Ocean Pointe Resort & Spa; for tasty refreshments, grab some pints of local brew at The Guild, followed by dinner at  “modern diner” North Forty-Eight (we recommend the tiki cocktails, fried Brussels sprouts and chicken & waffles).

Courtesy Harbour Air
Courtesy Harbour Air

Take it from this lucky chica, it’s well worth your time to enter a Victoria Calling phone booth and put your name in the hat to win. You just never know, and if you do happen to hit the jackpot, you’ll soon be whisked off to Victoria. There you’ll quickly learn that that city certainly knows how to treat its visitors right. Cheers, Victoria!

 

Vic Quiz shot