Combatant Gentlemen, the vertically-integrated e-retailer is disrupting the menswear industry with 100% Italian wool suits starting at $160. Last month, they announced their partnership with Nordstrom for their newest Pop In@Nordstrom series, Heartbreakers II, led by the Seattle-based retailer’s VP of Creative Projects, Olivia Kim. The company will host an in-store event at the downtown Seattle Nordstrom on Friday and Saturday this week, March 4-5th. Additionally, the line will be available online at www.nordstrom.com/pop.
The event this Thursday and Friday will showcase a collection of menswear featuring products designed by upcoming, need-to-know designers. Offering a selection of ties, casual and formal shirts, tuxedos and all-wool suits curated by Kim and her Pop-In team. Combat Gent’s line is priced between $16 and $200. Other in-store experiences include live performances by guest DJs and whiskey and craft beer tastings as well as limited edition items, such as the Navy Slim Fit Shawl Collar Tuxedo ($200).
“As an online company, going offline is always on our minds,” said Kevin Campos, Head of Business Development at Combat Gent. “It gives us the chance to bring the brand to life in tangible ways, and we’re looking forward to using this incredible opportunity with Nordstrom to pair our menswear with in-store experiences that reflect not just who we are as Combat Gent, but our modern gents altogether.”
Customers can also make appointments for made-to-measure fittings with tailors and stylists personally trained by Melwani, a third-generation tailor. Appointments can be reserved online at www.combatgent.com/popin
“These in-store events are about the complete millennial male lifestyle,” added Melwani. “The top inquiries we always receive revolve around styling: Which casual shirts are best for interviews, what kinds of alterations work for certain body types and how can one tie be styled in multiple ways? This pop-in means bringing our guy into Nordstrom’s stores, offering tips on the spot and building relationships face-to-face.”
Heartbreakers II is the follow-up to the specialty retailer’s initial 2014 menswear pop-in shop, focusing on the idea that in style, as in life, basic won’t cut it.