Project 5 x 5 gives five filmmakers the chance to showcase our beloved city.
On a recent snowy Tuesday in Park City, Utah, SundanceTV hosted a revolutionary event with the hardworking team of our very own Visit Seattle to celebrate the launch of Project Five by Five. The happening party showed off some of Seattle’s finest assets, from artist Allen Stone to freshly-shucked oysters and Rachel’s Ginger Beer-based cocktails. It also put our stunning city on the big screen, exposing viewers to the magic we call home.
For this ground-breaking concept, five prominent filmmakers (Clea DuVall, Drew Christie, Ian Cheney, Martha Stephens and Terence Nance) were asked to turn the lens on our city, celebrating Seattle through the five senses. (Visit Seattle is the first destination marketing organization to release films with SundanceTV.)
“The Seattle story is not one that can be told, it has to be experienced,” comments Ali Daniels, Vice President of Marketing for Visit Seattle. “The filmmakers developed their film ideas based around one of the five senses and then came to Seattle to bring that vision to life. The result is five very unique short films that show, in a sensorial way, the rich texture of Seattle. Ultimately, we want people to feel inspired to visit.”
With limited research time and only one day to film, the creative minds behind the projects came up with ingenious works that cover the gamut from Bruce Lee and Jimi Hendrix to Sasquatch and ice cream. Without giving away too much about the pieces (it’s best to experience for yourself!), we’ll say that the end results prove distinctly unique and stunningly mesmerizing, each in its own way.
In just one year, Visit Seattle has produced six series and more than 120 pieces of video content that appear on VISITSEATTLE.tv as well as on YouTube, Amazon Fire TV, REVOLT TV, Matador and Vox Media.
We’re excitedly tuned in, and we highly recommend you do the same!