Fabletics, an athleisure brand by Kate Hudson, opened their first retail location in the Pacific Northwest. The brand opened a flagship store at The Bellevue Collection, located in Bellevue Square on August 30th. The brand will celebrate its 5-year anniversary this October and has enhanced in-store concepts, brand new in-store look, and special collections for this landmark occasion.
The digitally native brand expanded on its effective evolution into traditional brick and mortar retail, with the new Bellevue Square location becoming the 25th retail location. With its launch perfectly coinciding with the upcoming anniversary, this is the first Fabletics store to sport this new retail concept.
Encompassing 1,800 square feet, the store elevates the whole shopping experience offline and give it a technological upgrade. The store debuts a new lounge area, complete with plush chairs, charging stations and a refrigerator housing free refreshments. A special software allows customers to request a different size or color, check stock, and engage styling tips without leaving the fitting room. Guest touch-points invite shoppers to view discounted member pricing and outfit inspiration ideas.
Check out the swanky new store to update your activewear collection. You can shop from a wide range of leggings, yoga pants, joggers, sports bras and even swimwear. One thing that Fabletics does exceptionally well is basic leggings. Basic leggings are something most sportswear brands don’t get right, what with camel-toe problems and spandex-like uncomfortable materials. Stretchy, comfortable and moisture-wicking; the Fabletics leggings are perfect to get a workout in, run errands in or even lounge about in, on a lazy day.
Fabletics will soon be partnering with local fitness studios in the Bellevue area to bring fun new classes and styling programs to the store. The Fabletics store is located on the second level of Bellevue Square and is open from 9:30 AM – 9:30 PM Monday through Saturday and 11:00 AM – 7:00 PM on Sunday.
Photos by Fabletics.
Fabletics | Bellevue Square Mall | (425) 533-9145